I am a Vice President of User Experience Design at Morgan Stanley with expertise in interaction design, visual design, user research, cross functional collaboration, lean and agile.
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UX DESIGN
01
redesigning mobile navigation
Balanced customer and business goals
Co-conducted several rounds of usability with a test and learn mindset
Built multiple prototypes to work through design problems and present to executive stakeholders
02
balancing content and commerce with shoppable video
Established goals, assumptions and constraints with multiple stakeholders
Led UX and visual design
Launched a straightforward and reusable experience
03
supporting international growth with A dynamic typography system
Achieved stakeholder alignment through education and empathy
Created a dynamic system for desktop and mobile
Led collaboration across multiple brands, visual design, production and development
04
improving the experience for international CUSTOMERS
Applied customer-first principles to an outdated design, dramatically reducing friction
Designed and co-conducted user interviews
Created interactive prototypes
05
SIMPLIFYING the offer redemption experience
Identified a customer pain-point for improvement
Worked with stakeholders to understand both needs and constraints
Designed and co-conducted user interviews
Bridget is one of my trusted advisors and collaborators. Not only is she smart and creative, she’s always positive and a pleasure to have in meetings. She is a unique problem solver with deep design knowledge who works to remove technical barriers and gives thoughtful feedback to my team.
Sunny Stafford, VP of Creative, Victoria's Secret Digital
VISUAL DESIGN
01
designer collaboration
Mary Katrantzou and Victoria’s Secret team up during the 2018 Fashion Show
02
Bespoke Perfume Launch
Motion design and prototyping for this limited edition fragrance launch
03
The new yorker
Concept and visual design for a digital experience to accompany The New Yorker magazine
04
martha stewart weddings magazine
Art direction, typography and layout
